Toyota Driving Expectations Program to Hit Chicago

In the past, the most rampant cause of trafficPaul Holdridge, the Vice President and the General
accidents is drunk driving but through years ofManager of Toyota's Chicago Region, have this to say
awareness campaign, the number of drunk drivingabout their program: "Toyota is committed to providing
related accidents have gone down. Recently though, itteens with the tools they need to be better prepared
seems that another serious threat to traffic safety ison the road and to become better drivers. Since its
teen driving.inception in 2004, more than 4,000 teens and parents
While there are responsible teen drivers, statisticshave successfully completed the Toyota Driving
shows that 14 percent of accidents resulting in deathExpectations program, which was developed after
involved teenagers. In Chicago alone, more than tenseveral pilots and valuable feedback from teens,
teenagers have died this year as a result of trafficparents and the National Safety Council."
accidents. To address this threat, the auto industry andThe program is a unique one since Toyota will be
its players have been taking steps towards educatingeducating participants based on real-world situations.
teens and parents alike on safe driving issues.The program's goal is for the teens and parents to
The Toyota Motor Corporation recently announcedunderstand the relationship between distraction and
that they will be bringing their Toyota Drivingreaction in a real-world situation. Participants will be
Expectations program to the state of Illinois. The saidmade to navigate a driving course while doing other
program aims to educate teens and parents to helpthings like drinking water or talking ion the phone. For
reduce the number of fatal accidents involving teens.teens, listening to loud music will be a part of the driving
The program will be held at Six Flags Great Americaprogram.
in Gurnee, Illinois from April 20 through 22.These activities are seen as possible distractions to
The company known for their upward surge in the U.S.drivers which can seriously affect the driving response
auto scene is using the Toyota Driving Expectations toof a driver in cases of emergency. Activities such as
teach teen drivers about defensive driving techniques.those mentioned put the driver and the passengers at
The program will be for free and interestedrisk and even if a car is equipped with EBC brake
participants would just need to register online by visitingrotors, it will be useless when the driver fails to react
the official website for this program which could beproperly.
accessed through