| The most important aspect of being an entrepreneur | | | | D&B. Or you can receive free B2B and B2C sales |
| or small business owner is self-marketing. Self | | | | leads from There is a TradePals category for most |
| marketing, in itself, is a full time job. And, for a | | | | business professionals like accountants, advertising & |
| bootstrapped entrepreneur it is a full-time job even | | | | marketing professionals, insurance brokers, real estate |
| more so. Luckily, there are plenty of entrepreneur | | | | brokers, lawyers, engineers, website designers, sales |
| resources to help you through it to self-market | | | | consultants, motivational speakers, financial planners, |
| yourself, the best and most popular being the Guerrilla | | | | and writers, for example. When creating a profile |
| Marketing series of books by Jay Conrad Levinson. | | | | remember that, just like EzineArticles.com, most people |
| Guerrilla Marketing is defined by Wikipedia as an | | | | will find your profile via a search engine so it is |
| "unconventional way of performing marketing activities | | | | important to create a descriptive profile, especially the |
| (primarily promotion) on a very low budget."When | | | | "brief overview of services" section.Free Publicity: Free |
| entrepreneurs deal with self-marketing on a low | | | | publicity could be the best advertising that you and |
| budget they must realize that there is not one golden | | | | your business could receive. The media's reach is wide |
| technique that they could perform that will draw loads | | | | and far. You could try meeting with editors of local |
| of new business their way. New entrepreneurs and | | | | newspapers or even news stations. You could send |
| small business owners must perform a variety of | | | | relevant press releases, as long as they are |
| marketing activities because no one marketing tactic | | | | newsworthy. Don't believe the hype that a press |
| on its own will be enough. That is why self-marketing is | | | | release can get you instant publicity. You must realize |
| a full time job.With that in mind, here are just a few | | | | that the media receive thousands of press releases |
| self-marketing techniques that a new entrepreneur | | | | daily; they don't even read most of them. But again, |
| should do. If you are a new entrepreneur, don't do just | | | | you must try everything when self-marketing yourself |
| one. Do them all and more. | | | | including writing a press release. There are online press |
| Article Writing: Write expert articles in your area of | | | | release services like and Business Networking: |
| expertise and submit them to article directories. The | | | | Business networking could be an inexpensive way to |
| most important directory you can submit to is At the | | | | learn from other entrepreneurs, to make business |
| bottom of each article that you write you can include a | | | | contacts, or to receive business referrals. You could |
| link to your website (if you have one), your business | | | | join your local Chamber of Commerce or your local |
| phone number, or an email address. The most | | | | BNI (Business Networking International) chapter. As |
| important thing to realize with articles is that most | | | | well, there are online business networking websites |
| people will find your article via a search engine such as | | | | such as and Visit Tino Buntic's TradePals to receive |
| Google, Yahoo, or MSN. And, most of the search | | | | qualified sales leads without cold calling or prospecting - |
| engines will give you a ranking based on the title of the | | | | for free! TradePals provides B2B and B2C sales leads |
| article. You must make the title keyword rich; use | | | | to business professionals in major cities across The |
| words that you think people searching for your | | | | U.S. and Canada, including Albuquerque, Boston, |
| services will type into the search box. Don't write just | | | | Chicago, Los Angeles, Miami, Detroit, Vancouver, |
| one article; write plenty.Internet Sales Leads: You can | | | | Quebec City, Denver, Seattle, Portland, Cleveland, |
| purchase executive contact names and phone | | | | Milwaukee, Ottawa, St Louis, Baltimore, Edmonton, |
| numbers from leads list companies like InfoUSA and | | | | Houston, Dallas, and Las Vegas. |