| In marketing, there is a particular
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| | or confuse the public. With your mark,
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| strategy known as branding. In many ways,
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| | you can sue to stop the infringement and
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| trademarks are designed to protect your
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| | recover monetary damages suffered.
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| brand from use by others.
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| | Basically, a trademark is a hammer for
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| An Introduction to Trademarks
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| | stopping nefarious conduct cold.
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| A trademark is a form of intellectual
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| | To obtain a trademark, you must have
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| property. Intellectual property is owned
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| | patience, patience and more patience. The
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| by the person or business creating it.
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| | mark is obtained through the Patent and
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| With practically all forms of
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| | Trademark Office. It is a very slow
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| intellectual property, however, you have
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| | process. You or your attorney do a search
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| to take steps to formally notify the
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| | to make sure are not in conflict with any
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| world of your property and protect it.
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| | previous marks. You then file an
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| A trademark is a distinctive mark used
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| | application and begin waiting. Within 8
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| to identify a product, company, service
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| | weeks, the Patent and Trademark Office
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| or device. When you think about it, you
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| | will send you a notification indicating
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| are very familiar with trademarks. At the
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| | they acknowledge receiving your
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| risk of being sued to the high heavens,
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| | application. Just receiving it! You will
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| the following are trademarks: Coca Cola,
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| | then wait another 6 months or so to hear
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| Pepsi, Google, EBay and Toyota. Each of
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| | if the application is accepted. Often you
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| these words mean something to you and are
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| | will receive correspondence asking for
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| readily identifiable with a product or
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| | clarification or raising a problem. You
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| service in your mind. When you think of
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| | then provide a response and wait. Months
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| EBay, you immediately think of an online
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| | will pass. Eventually, the back and forth
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| auction site that was originally created
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| | will come to final result. If your
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| so the owner's girlfriend could trade Pez
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| | trademark application is accepted, it
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| dispensers [true]. When you think of
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| | will be published and you are protected.
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| Toyota, you think of cars. This is the
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| | The process is so lengthy that it is not
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| power of brand recognition and trademarks
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| | uncommon for it take well over a year for
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| are used to protect them.
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| | the application to be approved. In short,
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| A trademark is a powerful thing when it
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| | you are going to need a lot of patience.
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| comes to the law. If you obtain a
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| trademark, it is binding nationwide and
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| | While obtaining a trademark can take
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| others are not allowed to infringe upon
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| | forever, it is well worth the effort.
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| it in an effort to swipe your customers
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